The brand slogan encompasses a design that represents the warm and gentle characteristics of the Hongseong residents and the pleasant and joyful living environment of the county based on the motifs of people, smiles and laughter.
The motifs for people, smiles and laughter were combined with hanja (Sino-Korean characters) for more fun and unique designs. It portrays the human-, eco- and culture-friendly Hongseong that's filled with joy and happiness in a pleasant and friendly manner. Three primary colors (red, blue and green) were used to represent the passion, prosperity and eco-friendliness of Hongseong-gun.
The brand identity concept was derived from the present-day appearance of Hongseong-gun as well as its objectives, strategies and philosophy.